Skip to main content
Rolex Datejust 31mm Reference 278274 Floral Dial Watch
Rolex Datejust 31mm Reference 278274 Floral Dial Watch
Rolex Datejust 31mm Reference 278274 Floral Dial Watch
Rolex Datejust 31mm Reference 278274 Floral Dial Watch
Rolex Datejust 31mm Reference 278274 Floral Dial Watch
Rolex Datejust 31mm Reference 278274 Floral Dial Watch
Rolex Datejust 31mm Reference 278274 Floral Dial Watch
Rolex Datejust 31mm Reference 278274 Floral Dial Watch
Rolex Datejust 31mm Reference 278274 Floral Dial Watch
Rolex Datejust 31mm Reference 278274 Floral Dial Watch
Rolex Datejust 31mm Reference 278274 Floral Dial Watch
Rolex Datejust 31mm Reference 278274 Floral Dial Watch

Rolex Datejust 31mm Reference 278274 Floral Dial Watch

$630.00
1–2 business days, free worldwide
10–20 days standard · 5–10 days express US$30 flat
Duties & taxes included
30 days · eligible items, refunded in full
Pay with
  • PayPal
  • Venmo
  • Stripe
  • Google Pay
  • Visa
  • Mastercard
  • Discover

Questions about this one?

Grace

Ask us anything before you order — we're happy to help you decide.

Start a WhatsApp chat

Product details

The Rolex Datejust 31mm Reference 278274 pairs a white Rolesor case in Oystersteel and white gold with an azzurro blue floral motif dial set with 24 diamonds. Its fluted bezel, Oyster bracelet and cyclops lens over the date give the compact profile its distinctive character.

A scratch-resistant sapphire crystal protects the dial, while the screw-down back and screw-down crown use a twinlock double waterproofness system. Inside, the Rolex calibre 2236 perpetual self-winding movement provides centre hour, minute and seconds hands, instantaneous date with rapid setting, stop-seconds for precise time setting, and approximately 55 hours of power reserve.